Emoze has announced today that they’re now offering free push Gmail on any cellphone out there. We remember emoze, right? Emoze has been openly targeting RIM as a competitor, and now they’re horning in on their Google turf, which is fair game. Making nice with Google is good for business. There’s a divide in what folks want in e-mail: those who need the whole shebang, and those who just want to occasionally check their personal e-mail, and emoze is going after the latter. While RIM obviously doesn’t have to worry about losing their full-feature customers, emoze’s free push e-mail certainly raises the bar for capturing a casual market.
Man, these guys really like gunning for RIM, don’t they? emoze has taken a golden opportunity to kick RIM while they’re down, in what’s supposed to pass as a press release. I have no idea since when “ha ha, you guys suck, we’re awesome” qualified as a press release, but there you go. It might be easy to brush emoze off as small potatoes compared to BlackBerry’s push e-mail, but the fact remains that governing bodies could use an alternative push e-mail client with more security. According to some emoze is solid. Although no particular threat to RIM’s success, emoze does have the capability to offer services where RIM can’t.