Tag: ExactTarget

Mobile email optimization solution for marketers

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ExactTarget logoEarthTimes has received a press release from ExactTarget about the release of their Mobile Email Optimization Solution, which allows marketers to view and compare emails on a variety of different handsets before sending them out. Marketers have been wary of email messages on smartphones, as the wide variety of OSes, screen sizes, and applications makes it difficult to have them appear correctly on all phones. ExactTarget’s solution allows them to view the messages as they would appear on phones running the BlackBerry OS, Symbian, Windows Mobile and more, and gives tips on malformed or other less-than-optimum formatting in the email itself. While the application is certainly full-featured and interesting, I don’t know how excited I am about anything that might cause more spam to appear in my email.