Tag: fanboys

Group Polarization Explains Why Dedicated Blogs Are Great For Brands And Bad For Discussion

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David G. Myers is the John Dirk Werkman Professor of Psychology at Hope College and author of psychology textbooks and of The Pursuit of Happiness among other books. In a discussion on group polarization, he describes the simple theory that opinion segregation plus conversation equals polarization. It’s interesting to think of this theory in terms of tech blogs, as sites like BlackBerryCool are exactly that: opinion segregation. This theory explains why sites such as this are great for brands, but actually terrible places for meaningful discussion as it polarizes opinion.
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