Tag: feature phone

TimePlay Will Bring Cross-Platform Mobile Entertainment to Cinemas and Big Screens Everywhere


This is a demo of a TimePlay advergame for HP. It is completely cross-platform including iPhone, BlackBerry, Android and even feature phones.

Everyone has been to the movies and sat through those awful commercials and time wasters before the movie starts. Sometimes it’s an annoying split-second milk commercial, or a celebrity quiz asking you stuff about Tom Cruise’s life that is so boring and insignificant you want to stand up and leave. Well TimePlay is a really cool company that plans to change all that by bringing cross-platform entertainment to a big screen near you.

The company has a patent-protected platform that allows any smartphone from BlackBerry to iPhone and Android, all the way to feature phones, to connect together in a social gaming experience on a big screen. The above video is a demo from MobileAppMadness that shows one example of an HP advergame that everyone in the theater can play while they wait for the movie to start. Another cool game concept they’re developing with BitHeads involves dividing the theater into 2 teams, Red and Blue, and everyone throws Skittles at the screen that explode with color. The team with the most screen coverage wins (and perhaps wins cool rewards like coupons).

Here is Jon Hussman, President and CEO of TimePlay breaking it down:
Continue reading ‘TimePlay Will Bring Cross-Platform Mobile Entertainment to Cinemas and Big Screens Everywhere’

BlackBerry has the Lowest Click-Through Rates in Mobile Advertising


Smaato are a mobile advertising and ad optimization company and they’ve recently announced their March figures on mobile ad click-through rates (CTR). According to Smaato, Symbian leads in their global OS CTR index, followed by feature phones, Windows Mobile, Apple, Android, Palm and lastly BlackBerry.
Continue reading ‘BlackBerry has the Lowest Click-Through Rates in Mobile Advertising’