In the wake of a global recession and sharp stock drop, these kind of reports can be great news for RIM. New market research conducted by Globo has reported that 65% of European business users aren’t ready to replace their handsets ‘just to have access to emails’, despite almost half of the sample (47%) stating a desire for Internet access via their mobile phone.
“Our research has found that a mobile device’s ‘look and feel’ ranks high in the selection process, and emotion is high on the agenda too,” commented Costis Papadimitrakopoulos, Founder and CEO of Globo. “We also know that for every person who would queue to be the first with the latest gadget, there is also another who wouldn’t change their service provider for anything.
Globo’s research found that just 8.6% were interested in the technical aspects, capabilities and functionality of a mobile device, while the majority were simply concerned about the handset’s user-interface, price, its battery life and network coverage.