As bloggers, it’s in our nature to fiddle with the latest and greatest web toys. So you can guess how much time BBCool HQ has spent with Google Insights for Search, the big G’s latest and greatest toy that allows you to view a variety of metrics surrounding different search terms. We thought it would be a good idea to measure the level of interest of “blackberry” vis a vis “iphone”. The results won’t make anyone at RIM sleep easy any time soon.
The numbers on Google Insight graphs reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. As you can see from the graph above, in the past 12 months the iPhone has been handing it to BlackBerry in terms of Google search popularity. In addition, the comparative spikes of interest based around recent launches of marquee devices — i.e., the BlackBerry Bold and iPhone 3G — fall hands-down in favor of the iPhone, demonstrating Apple’s ability to run a well-oiled hype machine.