Tag: hardware upgrade program

A brief history of the Rogers Hardware Upgrade Program (HUP)

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Recently, we learned that the Rogers HUP was going to extend to all devices, and not just smartphones. Our friend RogersDude69 has broken down a brief history of how the Rogers HUP has become increasingly stringent and is making it really difficult to get a new device.

When will the madness end? Rogers needs to realize that having customers upgrade their devices will mean bigger bills and more money for them in the end. Also, as a general note for doing business, you should never tell your customer that they can’t buy the product. Make concessions and get the product in the customer’s hand. Here is a little history of how the HUP is quickly becoming obsolete:
Continue reading how Rogers is destroying their customers’ ability to upgrade devices