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RIM Announces Built For BlackBerry Program for Accessory Manufacturers

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Today, RIM has launched a new program called Built For BlackBerry, which essentially allows certain accessory manufacturers to use the BlackBerry brand on their products. The program doesn’t offer anything new for the end user, but rather seems like a way to help certain brands differentiate themselves from the competition and leverage the BlackBerry brand to help sales. Members of the Built For BlackBerry Program include: Case-mate, Speck, Incipio, Otterbox, Tru Protection, iGrip, Vaja, Dicota and Trexta.
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