The BlackBerry Curve 8520 is an introductory BlackBerry for those just entering the smartphone market. With Airtel, RIM have introduced the device to India, which seems to be a good demographic for the device.
Something that is unique about the launch is that the device is being offered on prepaid. This has been a strategy of RIM and developing markets for a while now. Emerging markets tend to favor the prepaid system, due to the fact that contracts are more difficult to manage given the credit systems required. The downside of a prepaid system is that it inevitably makes the device more expensive. At Rs. 15,990, the Curve 8520 is selling for roughly $334.87 USD.
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