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How RIM Might Implement BlackBerry Messenger on Other Platforms


bbm for ios

The rumor has been going around for some time now that BBM will be heading to other platforms. We decided to revisit the topic as it was something discussed a lot at BlackBerry World and we’re still getting companies asking us about it. The problem with the rumor, is that RIM and the carriers know the real value in BBM is not as a successful messaging platform per se, but rather its value as a customer retention tool. We’ve heard carriers consistently say that BBM is the number 1 customer retention tool for BlackBerry devices, as users will purchase another BlackBerry simply to not lose those BBM contacts. So given that understanding, why would RIM want to open it up to other platforms and give those users an out? They wouldn’t; but here are a few ways they may implement.
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