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RIM product manager talks mobile marketing, branding and product development


BusinessCast Podcast

The fine gentlemen over at the BusinessCast Podcast have scored an interview with one Michael Younder, a Senior Product Marketer at RIM. As part of a series on mobile marketing for entrepreneurs, the podcast focuses on the product development and branding issues that make mobile marketing “more than those ’short codes’ you punch in your phone to vote for your favourite Canadian Idol.”

We haven’t checked out the podcast yet, but we will as soon as the fresh pot of coffee sitting beside us chases away a heavy case of the Mondays.

Listen to the BusinessCast Podcast


Interview: Tele Atlas talks GPS, LBS, and their Innovator Series


BlackBerry MapsI have a confession to make: although I’m really interested in the future of GPS, and I excitedly follow all the latest news in LBS, I have yet to really incorporate it into my life. The reason? I haven’t (yet) seen an LBS application that makes so much sense for my lifestyle that I’d be stupid not to use it. That’s why BlackBerry Cool has been so intrigued by Tele Atlas’ Maps in Apps developer contest (officially announced earlier this week), which almost seems specifically designed to make me happy by helping to create the LBS application I always hoped to want. We had the very awesome opportunity last week to talk to Tele Atlas’ Darrin Wilkey about GPS, their Innovator Series, and what RIM is doing to help grow LBS.

BBCool: So what’s the big deal about GPS and LBS?

Darrin Wilkey: When you look at mapping, it’s really become a part of our everyday lives. Think about how many new cars have navigation systems. There’s been incredible growth in the personal navigation device market. Think about how ubiquitous maps are with the Internet. It’s really a part of our overall lifestyle and the way we get things done. An interesting thing is that from an install base perspective; some analysts are estimating that by 2010 there will be 30 million in-vehicle navigation systems in use, and the personal navigation market could get up to 100 million.

BBCool: Wow, that’s, over 3 times the population of Canada.

Read the rest of the interview after the jump.

RIM’s Wi-Fi partner enabling VoIP and other services


DeviceSCapeYou might not have heard of Devicescape, since they work largely behind the scenes, but apparently they play an integral role in getting Wi-Fi into BlackBerrys. The folks at Ars Technica got a chance to talk with CEO Dave Fraser, who, in the midst of talking about Skype and their own mobile Wi-Fi connectivity solution dubbed Devicescape Connect, had this to say about the future of VoIP in handhelds.

“[There’s] nothing we can announce yet, but within a few months new types of devices will be hitting the market like dual-mode handsets, VoIP phones, game systems, media players, GPS systems, digital cameras… we have designs in all of these areas.”

So VoIP phones are going to be as widespread as Wi-Fi dual-mode handsets? At very least, you’ll be able to subscribe to Devicescape’s service to get access to an alternative to UMA handoff. The interview postulates an enterprise situation where their Wi-Fi solution would be especially helpful; if SIP doesn’t end up coming to the BlackBerry 8820, Devicescape Connect could be the second-best way for enterprise to use Wi-Fi for voice.

Magmic Games Interviewed by GamesOnDeck


Texas Holdem King 2It’s always good seeing friends of the ‘Cool receiving well-deserved exposure. In the BlackBerry space, probably nobody deserves it more than Magmic games, who have been providing BlackBerry gamers tons of ways to blow their uptime for years now (as well as kindly giving us free games for our Weekly Contest winners). Those mobile game hounds at GamesOnDeck have posted an interview with Magmic’s CEO, John Criswick, and Bplay VP Nicholas Reichenbach (whom you might remember from a certain podcast we did at WES), about the growing BlackBerry games market. While it’s nothing that BlackBerry gamers don’t already know, the numbers are quite interesting:

From our data, a BlackBerry user consumes maybe two, three times what even a premium feature phone J2ME user does… BlackBerry users have a 6-7% penetration on mobile games, while feature phones have only 2-3%. So 6-7% of all BlackBerry users play games. I think it’s because they’re network enabled devices, and people spend a lot of time on them, it’s an extension of people’s business and personal lives in their hands.

To read the full interview, go here.