Tag: ipsos-reid

BlackBerry turns personal time into productive time

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efficiency.jpgIpsos Reid has completed a study of return on investment for BlackBerrys, and the general conclusion is that each user turns one hour of downtime a day into productive time. The report was a follow-up to a similar 2004 report to see how the productivity scene had changed. Fewer people strongly agreed that 24/7 BlackBerry e-mail access increased their productivity, even though reported daily usage went up an average of 15 minutes. That seems to suggest the further BlackBerrys become entrenched in routine, the more seamless productivity increases become.

But BlackBerrys aren’t all about the office…