Misfit Wearables has had some great success in the wearable tech space. Its first product, Shine, is an activity tracker with fashion appeal. The product, according to CEO Sonny Vu, wasn’t even taken seriously by the company until its massive success on Indiegogo. Before they launched the Indiegogo page, Sonny wasn’t entirely sure why people were buying activity trackers and whether or not it was a passing fad. More than $800,000 later, Shine was crowdfunded and on its way to production. This product also kickstarted the company into the wearable industry, and led it to get a much better understanding of the wearable space and where it’s going. This was the focus of Sonny Vu’s talk at Web Summit 2014.