Tag: latin-america

App World adds more Latin American countries - do you have it?

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App World 1.1

RIM sees Latin America as the next Western Europe and we’re going to be seeing a ton of updates from the region as BlackBerry expands into those countries.

Part of this plan involves the expansion of App World into markets such as Colombia, Costa Rica, Ecuador, Panama, Peru and the Caribbean.

RIM’s Latin America and Caribbean penetration is moving at a fast pace and now includes Aruba, Bahamas, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, Jamaica, Panama, Peru and Trinidad and Tobago.

Is App World available in your home country?

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RIM executive talks about the BlackBerry Curve 8520 in India

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Earlier this month, the BlackBerry Curve 8520 launched in India on a prepaid model. According to RIM executive Frenny Bawa, the 8520 “was designed with India in mind. It’s the lowest price BlackBerry we have ever launched and [with social networking trends in mind], it is loaded with dedicated multimedia keys and a trackpad.”

As RIM continues to grow in developing markets with great potential such as Latin America, countries such as India are key to a global strategy. According to Bawa, “India adds an average of 10 million new mobile phone subscribers a month. This is significant and, of course, RIM wants to participate in this growth.”

BlackBerry devices are selling well in India and the market could prove as a testing bed for successful sales strategies in a developing market. In the past year, RIM has increased its partners in India to 8, and tripled staff.

“One of the most significant changes is that we have tweaked our strategy to better suit the way the Indian consumer buys a smartphone,” said Bawa. RIM has partnered with Reddington India, a national distributor, to put BlackBerry devices into retail outlets across nine Indian cities instead of making them available only via carriers.

“Since then, the availability of BlackBerrys in India has mushroomed significantly,” said Bawa. “It was very obvious that we didn’t have the right distribution strategy. When we entered the Indian market [about five years ago], we were exporting the North American business model, which focused more on corporate users. Today, however, 45 per cent of our global users are consumers.”

It should be interesting to see what sort of strategies are needed to sell devices in Latin America and Africa. While prepaid is a major driving force behind sales, the price point is key as well. Perhaps we’ll see a resurgence of older models in the developing world.

[Via]

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App World arrives in Latin America - expect more to come

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blackberry-app-world

App World has arrived in Argentina, Brazil, Chile, Mexico and Venezuela. It’s not clear whether this will be the same App World that we see here in North America, but chances are that the same applications will be distributed.

The only major difference is that users can choose to download BlackBerry App World in English or Spanish. A Portuguese version of the client interface is expected to be available later in 2009

Not only is this good for Latin America, but it should prove fruitful for the entire BlackBerry nation. App World does a great job of spreading smartphone application awareness, and teaching users that everyday tasks can be made much simpler with the use of a BlackBerry app. This smartphone lifestyle will promote more young Latin Americans to take up development as a career, and hopefully bring more bright minds to the BlackBerry platform.

This also reflects RIM’s strategy of making a tremendous push into Latin America as an emerging market. According to a recent interview with Jim Balsillie and Mike Lazaridis, the region could prove very profitable for RIM. “The thought that Latin America and Western Europe could someday be like North America in terms of market penetration gets us very, very excited,” says Balsillie. Let’s hope he’s right!

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The BlackBerry Curve 8520 coming to Latin America and the Caribbean

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RIM has announced they plan to launch the BlackBerry Curve 8520 in countries across Latin America and the Caribbean, including Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Jamaica, Mexico, Panama, Peru and Venezuela.

Details about carriers and pricing will come as the device launches in each country. The device is expected to launch in these regions in September so we’ll be able to update you then.

The 8520 is slated as a cheap, introductory smartphone, and it has been launching in less-developed nations on a pay-as-you-go plan. While this hasn’t been confirmed, it’s very likely that it will be pay-as-you-go in Latin America and the Caribbean as well.

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BlackBerry Curve 8350i coming to Latin American via NII

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Great news for iDEN BlackBerry users not on the Sprint network. RIM and NII Holdings jointly announced the impending release of the BlackBerry Curve 8350i in Latin America during Q1 of 2009. the iDEN BlackBerry will see release in Argentina, Brazil, Mexico, and Peru.

For those not in the know, the BlackBerry Curve 8350i is the first iDEN BlackBerry since the old 7100i, and features push-to-talk capability as well as Wi-Fi. There are about 10 million North and South American iDEN subscribers eager to get their hands on this device. You can read the full press release after the jump.

BlackBerry Curve 8350i coming to Latin America

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BlackBerry 8120 lands in Chile

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Joining the Carphone Warehouse today, is Movistar with their announced BlackBerry 8120. The Wi-Fi Pearl is sporting titanium and blue colour schemes, running for about $285.900. Movistar has plans to be bumping this sucker out to other countries in the area. Speaking of which, I wonder how the 8310 has been spreading down there…? We have any South American readers who can let us know how it’s doing?

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GSM captures 62% of market share

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According to a study by 3G Americas, GSM market share has grown 9% in the last year, totalling up to 62% of the market. In Latin America and the Caribbean alone, that penetration hit a wooping 78%. CDMA, on the other hand, has dropped in subscribers by 2.5% to 193 million subscribers. The report also notes the broad strokes of this year in GSM worldwide:

400 UMTS/HSDPA devices launched by manufacturers.
193 UMTS networks commercial; additional 71 networks planned or in deployment.
152 commercial deployments of HSDPA in 67 countries.
148 joint EDGE/UMTS networks; 244 commercial EDGE networks in 128 countries.
17 HSUPA networks now commercial, with many more expected in 2008.

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Garmin to launch Brazilian mapping for BlackBerry

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Last week at Futurecom, TIM Brazil and Garmin announced that they’ll be launching a mapping solution for the BlackBerry 8800 and their newly-released BlackBerry 8310 before the year is out, covering over 70 cities across the country. Garmin is a top-shelf name in GPS, and there’s no doubt that they’ll pump out some solid software for our readers down south.

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Brazil gets the BlackBerry 8310

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It was announced today that Claro, TIM and Vivo will be offering the BlackBerry 8310 to Brazilians immediately, and widespread release through Latin America will be happening come November. The BlackBerry 8310 is packing the Curve’s form-factor and standard features (3.5mm headphone jack, trackball, camera, microSD slot) plus GPS capability. No word on price, but if anyone knows Portugese and can dig up a number from the carriers’ sites, we’d be much obliged.

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BlackBerry 8300 launches in Mexico, Trinidad and Tobago

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Gold StarLatin America’s getting a bit of BlackBerry love today, what with the BlackBerry 8300 launch by Telcel in Mexico and Digicel in Trinidad and Tobago. Digicel’s Curve is going for $3899 TTD, or $620 US, and Telcel’s for … man, my Spanish is rusty. No luck finding the price on Telcel’s site. Any speakers out there who can get a lock down on the BlackBerry 8300’s price in Mexico gets a gold star. Although the BlackBerry 8300 is just coming out now in Mexcio, some sneaky forum members have been able to get one across the border and activated A-O-K before official release.

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