Tag: market research

ChangeWave survey validity should be questioned

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When we wrote about ChangeWave’s most recent survey, we tried to make it very obvious that the survey was in no way indicative of any statistically accurate trends, and that it was to be taken with a grain of salt. In fact, the exact wording was:

“Since the survey sample is so small, and we can’t be sure of how representative the sample is of the total North American market, we should obviously take these results with a grain of salt.”

What should have been included in the post, was a better explanation of why the ChangeWave survey isn’t accurate.
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