The Internet went a little mad with rage when RIM put out its completely harmless #BeBold infographic that tried to group everyone’s personas into superhero characters. The campaign made a lot of sense when it started though. RIM’s social media team had the good idea of piggy-backing on the New Year Resolutions because a resolution is about getting something done – an area where BlackBerry excels. The problem is that when the infographic came out, it was completely blown out of proportion as though this were some new ad campaign. But we can think of one obvious way the marketing initiative could have been better – apps.
Continue reading ‘How the #BeBold Campaign Should Have Concluded’
Tag: marketing
We were sent over this presentation and at first glance it looks really obvious. We know RIM is talking about a transformation publicly and internally and this document seems less like something that was discussed internally and more a presentation to some RIM team members by an outside marketing firm. The slides are marked with John J Simpson, and there’s a marketing professional on LinkedIn with that same name. Sure, RIM has had some poor looking slides in the past, but this seems to high-level and obvious to be something that would be passed around or demonstrated internally.
We know RIM often has marketing people come present to them and this seems like one of those presentations. For example, RIM recently had Scott Stratten of UnMarketing go to its Waterloo office to give a presentation on how to market the company effectively. It’s normal for a large company to have guest speakers to present ideas that may or may not be used internally. This just looks like one of those presentations and the author is passing it around like a leaked document to try and drum up interest for his own career. Anyways, that’s our thought on it. More slides if you click through.
Continue reading ‘RIM’s “Operation Disruptive Transformation” is a Marketing Consultant’
Unsubscribing yourself is not always the easiest of processes, users tend to procrastinate managing the marketing emails that they’ve signed for by deleting the message immediately. Unsubsribe.com is an app that uses a menu option to help properly manage email you no longer wish to receive. The app solves this problem by adding an “unsubscribe” option in the BlackBerry menu. When you find an email that you no longer want updates to, select it and then hit unsubscribe in the menu. Unsubscribe.com will use their database to properly inform the company of your wishes. They also put pressure on offenders who do not have an easily accessible unsubscribe option or who don’t conform to CAN-SPAM laws.
In a world where BACN is the new SPAM, Unsubscribe.com is the new SPAM blocker. The app is available for free if you just want to use the service 5 times a month. if you need more you can choose from a number of unlimited-use subscription plans, $5 monthly, $20 annually and $100 for a lifetime subscription.
I caught up with the folks at Unsubscribe.com who have just launched their BACN unsubscription app for BlackBerry. Unsubscribing is not always the easiest of processes and they have found that users procrastinate managing the marketing emails that they’ve signed for by deleting the message immediately.
Unsubscribe.com solves this problem by adding an “unsubscribe” option in the BlackBerry menu. When you find an email that you no longer want updates to, select it and then hit unsubscribe in the menu. Unsubscribe.com will use their database to properly inform the company of your wishes. They also put pressure on offenders who do not have an easily accessible unsubscription option.
In a world where BACN is the new SPAM, Unsubscribe.com is the new SPAM blocker.
RIM has kicked off a US tour to showcase the BlackBerry Playbook. The BlackBerry Playbook-emblazoned tractor trailer will feature a full multimedia demo area extolling the virtues of their new professional grade tablet. People can also get a hands on look at the slick new device at a tethered demo station, even bridge their device to give it a test drive with your media and content.
The tour begins tomorrow, Tuesday May 3rd from 9 to 5 in New York’s Herald Square. (Broadway and 34th Street).
To see when the BlackBerry Playbook Mobile Tour is making it’s way to your city, visit www.playbooktour.com
The above shows some of the marketing requirements needed to submit to AT&T
Anyone who has a portfolio of apps and multiple sales channels knows the pain of submitting marketing assets. Whether it’s App World, Mobihand, AT&T, VCast or Rogers Mall, they all ask for their own ridiculous banner, splash and screenshot sizes. Many industries have benefited from clear standards, and the various app stores around the world need to come to an understanding of marketing standards as well. The computer peripheral market has benefited tremendously from adopting standards, so lets get the app stores on board with a set of standards as well; for everyone’s sake.
Continue reading ‘The Need for Marketing Standards Across App Stores’
