Tag: marketingPage 2 of 6

RIM Missing Social App Promotion Opportunity for BlackBerry Developers

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RIM has done an incredible job embracing social media. The @blackberry Twitter account has over 1 million followers and there’s a network of blogs providing the community with relevant news, tips and updates. The social media team seems mostly focused on providing information that’s based around BlackBerry hardware, but it’s really missing an opportunity to promote developers and the people who are going to make this platform succeed.
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Executive Team Honing RIM’s New Image

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I’ve noticed that Thorsten Heins’ freshly shuffled management team has been conducting more interviews recently. It’s a big change from before RIM’s new CMO Frank Boulben took the top job as RIMs chief marketer.
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iSIGN’s Mobile Proximity Marketing Shows Deals Without Compromising Client Privacy

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There are a lot of companies trying to make mobile marketing take off. The problems surrounding mobile marketing are numerous and iSign has taken it upon itself to create a system that works.
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RIM’s Chief Marketer Talks BlackBerry 10 with Engadget

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RIM’s Chief Marketing Officer Frank Boulben was interviewed by the good folks at Engadget about BlackBerry 10, and his role in marketing the new platform. Frank has been talking to bloggers who are the tastemakers of tech, last week Kevin Michaluk of CrackBerry fame got a chance to ask Frank some poignant questions about the new BlackBerry 10 platform.

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The Toronto Star Interviews RIM’s Chief Marketing Officer Frank Boulben

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A week after RIM released some unfavourable Q1 earnings, RIM’s new Chief Marketing Officer Frank Boulben got a chance to sit down with the Toronto Star for an interview.
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Amazing! Motek Mobile’s Screen Muncher Once Did 409,000 Downloads in One Day

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Motek Mobile is a cool app company that has been making great apps for BlackBerry for a long time now. The company has 6.5M daily active users and recently, we heard the President of the company say that Screen Muncher once did 409,000 downloads in a single day. That’s a pretty incredible number by any standard and it definitely smashes the myth that BlackBerry apps can’t get huge download numbers. There are 77 million BlackBerry subscribers after all.
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