Tag: mobile advertising

Nexage Sets Bar for RIM Ad SDK with Ad-Supported Apps Getting 95%+ Fill Rate

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curtis sasaki shows off RIM's ad network in 2009

Nexage announced that they have integrated with apps such as crunchSMS, ÜberTwitter, and ScoreMobile, and they have increased their fill rates to 95+%. For example, ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.

It should be interesting to see how these advertising services perform with respect to RIM’s ad service, and whether developers will jump ship. Also, it’s been shown on other platforms that in-app purchasing results in more revenue for developers, so the ad-supported app route isn’t necessarily a good direction for developers. On the other hand, apps like Poynt rely on ad revenue and are apparently happy with RIM’s offerings.

Shooger Deal-Finder App Offers 100K Coupons from 50K Merchants

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Shooger is an app for deal-finders as it includes 100K coupons, discounts, deals, specials, special offers, incentives and all other forms of savings with 50K merchants. These include both local and online coupons with the ability to “clip” coupons and follow preferred merchants. The app allows you to search by category, location or specific merchant.
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BlackBerry has the Lowest Click-Through Rates in Mobile Advertising

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Smaato are a mobile advertising and ad optimization company and they’ve recently announced their March figures on mobile ad click-through rates (CTR). According to Smaato, Symbian leads in their global OS CTR index, followed by feature phones, Windows Mobile, Apple, Android, Palm and lastly BlackBerry.
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