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BlackBerry Messenger is an incredibly powerful app, not in the features it offers, but in its ubiquity. There is so much potential for an IM platform with so many millions of users. RIM has announced the BBM Mobile Gifting Program, a service for carriers that allows users to use their post-paid or pre-paid account to conveniently, securely and instantly approve and pay for airtime, apps or other carrier services requested by another BlackBerry subscriber.
The service makes for some really interesting interactions on BBM. There are so many different use cases such as families giving out airtime minutes, friends exchanging and gifting apps, and more. Read more about the platform at the press release below:
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