Tag: mobile marketing

RIM product manager talks mobile marketing, branding and product development

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BusinessCast Podcast

The fine gentlemen over at the BusinessCast Podcast have scored an interview with one Michael Younder, a Senior Product Marketer at RIM. As part of a series on mobile marketing for entrepreneurs, the podcast focuses on the product development and branding issues that make mobile marketing “more than those ’short codes’ you punch in your phone to vote for your favourite Canadian Idol.”

We haven’t checked out the podcast yet, but we will as soon as the fresh pot of coffee sitting beside us chases away a heavy case of the Mondays.

Listen to the BusinessCast Podcast