Tag: mobile purchase

Study shows pizza and entertainment driving mobile purchases

19 Comments

Mobile web purchasing habits

Billing Revolution and Harris Interactive have some interesting survey data regarding the purchase habits of mobile based consumers. The data shows some significant trends along gender lines, income, education, and even preferences when it comes to specific items like pizza, tickets and entertainment. 

Here’s a snapshot of some survey results:

  • 93% of U.S. adults (93%) own a cell phone, and nearly half of these adults (45%) think it’s at least somewhat safe to make a purchase through their cell phone with 26% saying they think it’s fairly or very safe to do so.
  • Nearly half of cell phone owners (46%) would be willing to make purchases this way.
  • Of those who would be willing to make purchases through their cellphone, (75%) would be willing to buy entertainment items, such as movie/event tickets (58%), music (41%), mobile video or TV content (24%) and games (34%).Many would also purchase food/drink items (68%) such as pizza (59%), fast food (42%), and/or coffee (25%), and over half (55%) would be willing to purchase hotel rooms (43%) and/or tickets for travel (40%) this way.
  • Read the full research data from Billing Revolution and Harris Interactive

    Blogs influencing your mobile purchases

    Comments

    the critic

    A recent survey of US consumers by Ad-Ology research shows that wireless blogs like BlackBerry Cool have far more power over what device you’ll buy than ever before. 60% of those surveyed stated that their mobile phone purchase had been influenced by online product reviews and user comments, while 30% said that blogs have the same level of influence.

    “This is the modern day version of ‘word-of-mouth’ advertising,” said C. Lee Smith, president and CEO of Ad-ology Research. “Advertisers have always known the immense value of positive ‘word-of-mouth’. Now consumers have a whole world of opinions and reviews available online, and this survey shows how much they value that kind of information.”

    Of course, with great power comes great responsibility. BlackBerry Cool promises to always give you the straight goods on which BlackBerry you should purchase. Post a comment and let us know which factors influence your purchasing decisions and whom you trust the most.

    (via CN)

    Mobile Purchase Survey Findings