By now, you may have come across SAM and MO BlackBerry. SAM and MO were created by Rogers for social networking initiatives, particularly focused on training sales staff to sell BlackBerry devices. They use a program called BlackBerry New School, which is a Facebook portal with a variety of ways to educate and engage staff including:
- Twitter tips and tricks.
- Forums (with point incentives that may be tied to rewards).
- Quizzes (earn points for completing).
- Videos (how tos).
- Facebook features (wall posts, comments, etc.)
The carrier is better than the manufacturer when it comes to educating users, primarily because of the incredible exposure they have, and the marketing dollars they can invest. I think there are a few things that RIM can learn from Rogers and vice versa.
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