Tag: motorola-RAZR

Google’s Andy Rubin Admits RIM is on the Right Track with Acquisitions

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Andy Rubin, VP of Engineering at Google, was on Dive Into Mobile talking about Android as well as the competition. During the interview, Walt Mossberg began explaining how RIM has done a great job of building an “iconic” product but goes on to say that they’re fading in light of the competition, mostly due to the fact that they’re working with a legacy product.

Rubin’s response to Mossberg was to point out the similarities in the story of the RAZR. The Motorola RAZR was an iconic product but it eventually faded away. Motorola’s response was to switch to Android, but Rubin isn’t suggesting that’s the solution for RIM. The solution is to go through design cycles because a legacy product doesn’t allow you to keep up with the fast pace of the competition. Rubin then points to the acquisitions RIM has made with QNX, TAT and DataViz, and says they’re doing all the right things to fill in the pieces and keep up with the hyper competitive market.

Good form, Rubin. You’re a gentleman and a scholar. Stay tuned for Mike Lazaridis at Dive Into Mobile.

The Motley Fool calls out Motorola

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Court JesterYou know it’s hard times for a company when someone wearing a three-pronged hat with bells on it calls you out. But considering the bad luck Motorola has been having recently, maybe we shouldn’t be so surprised. Pointing to Moto’s financial downturn in the face of across the board industry success and the iPhone‘s drive to make smartphones cool for everyone, the analysts at the Fool wonder why a company with such a hugely successful product like the RAZR can’t make enough money.

Here’s a potential answer: Motorola’s product line is stagnant. The RAZR’s selling point (which is now 3 years old, mind you) was that it was sleek, exclusive, and cool. When the device went from haute couture to mass market in 2005 and even your grandma was sporting a pink V3, the RAZR lost that cachet with trend setters. Future iterations have failed to hit the magical trifecta of the original, and most seem to be slightly revised models of a device that everyone already owns (which they are). Hey, Motorola: there’s a reason why a $500 device made by a computer company gets dubbed the “Jesus Phone” and receives national news coverage during its release. Hit us with something new already, please. And no, we don’t mean the Q9h.