Tag: mwc

RIM and Partners Announce Amazing Stats Around BlackBerry Apps, Growth and the Platform #MWC12

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If you managed to check out BlackBerry at Mobile World Congress, and specifically its presence at App Planet, you most likely got a glimpse at some of the amazing success stories for not only RIM but its partners. There are plenty of success stories on BlackBerry and RIM is working hard to make sure that message gets out. It’s probably a difficult process because companies don’t necessarily want to divulge information about how much money they make or how many downloads they received in case the competition is watching and decides to enter their market. Nonetheless, what we’ve seen at Mobile World Congress has been really impressive. Take a look below at some of the success stories for not only RIM but its partners and developers supporting the platform.
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Roundup of PlayBook Apps Demo’d at Mobile World Congress

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Expresso app for starbucks

There are some pretty cool PlayBook apps being demonstrated at Mobile World Congress 2011. The PlayBook is slated to be shipped around April 1st and everyone is hoping RIM hits this target date. Although, would anyone really be surprised if it gets delayed?

The PlayBook’s screen size provides some awesome opportunities for games and apps that use multitouch and bigger screens. Hit the jump and check out a few apps we can expect to see on the PlayBook.
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BlackBerry Cool Roundup for the Week of February 15th

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Lots of news this week came out of Mobile World Congress 2010 and the biggest news from RIM is the announcement of BES Express. BES Express is a free version of BES, with watered-down features but a lot of the same functionality. This is big news for the SMB market, but it’s a little disappointing to the average consumer. It would be great if RIM could host these services for the growing number of consumers who don’t have a small business. The other news to come out of MWC is Mike Lazaridis talking about BlackBerry Super Apps: a concept which completely eludes BlackBerry users and seems like marketing fluff. Basically, a Super App is an app that takes advantage of all the APIs that RIM have out there. The only apps RIM have pointed to explicitly as being Super Apps are the ones they have developed, which I personally think sends the wrong message to developers.
Continue to catch up on a week of BlackBerry

Mike Lazaridis Introduces BlackBerry Super Apps

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superapps

During his keynote at MWC 2010, Mike Lazaridis introduced the concept of a Super App. It’s not clear exactly what is meant by “Super App”, but it seems that it’s a name given to apps that take advantage of all that the BlackBerry platform has to offer. Personally, I think this is a marketing initiative to get people exposed to the fact that the BlackBerry OS can do more than the iPhone in terms of functionality, and it doesn’t really mean anything to current BlackBerry users.

In order for an app to be Super, it should include:

  • The Always-on Experience – the app runs in the background.
  • Tight Integration with the Native Apps – integrates with the calendar, messages, contacts etc.
  • Proactive and Notification-driven – takes advantage of Push APIs.
  • Highly Contextualized – make it continuously relevant with GPS, menu and app integration.
  • Social and Connected – invoke SMS, social networks, email etc.
  • Designed for Efficiency – doesn’t drain on the battery or memory.

The apps that RIM point to as being Super Apps include Facebook and Myspace (two apps that need serious overhauls). While I understand what Mike L is trying to say, I think this is a lot of marketing fluff with nothing really substantial behind it. If Lazaridis was going to make this sort of presentation, it should be followed with an announcement that RIM has opened up new APIs that were previously unavailable to developers. Without this substance, it just sounds like Google’s attempt to label their phone a SuperPhone.

Are there any apps you would like to nominate as Super Apps?

Impressions About BlackBerry Enterprise Server Express

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BESX

I’ve been talking with Brian Reed at BoxTone about this latest BESX announcement and he has some interesting insight into what this means for SMBs but also large enterprise. During our discussion, I was surprised to hear that only 10-20% of the Fortune 2000 companies are using mobile devices. I assume this number is so low due to large manufacturing industries that have less of a need for mobile, but the number is still very low. As more people in general get smartphones, we’ll start seeing this number inflate in the next 3-4 years, possibly as high as 70-80%.

With so many more employees using smartphones, companies will want to have these users on a BES, without paying the exorbitant costs for every user. BES Express opens up new doors for these companies, allowing them to connect with more functionality than “activesync-connected” and yet same price – free. This announcement therefore goes a long way to addressing the claim that the BES solution was too expensive, and providing companies with a freemium style service. It almost makes you wonder why it took so long to get here.
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Polar Mobile Introduce MINT Platform for Fast BlackBerry Apps

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mint_publish_workflow1

Polar Mobile are known for creating BlackBerry and smartphone apps for content publishers. At MWC, the company announced a new platform called MINT, which is a white label solution for businesses that want a BlackBerry app. From the press release, it seems as though they’ve made so many BlackBerry apps that they now have templates they can use to quickly churn out an app for any content company.

More information available at mint.polarmobile.com.