Tag: Networks-in-Motion

WES Exhibitor Spotlight: Networks In Motion

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NIM logoNetworks In Motion offers a number of location-based-services for both personal and business use. AtlasBook provides you with maps and directions, as well as a local directory of points of interest, while its family-oriented counterpart FamilyFinder lets parents track the whereabouts of younger family members without requiring them to call and check in. Their PhotoFinder software allows photographers to tag their photo with location information and even get exact directions to where their photos were taken. Finally, for business customers, AtlasLink is tool for managers to track and communicate with a team in the field. Developers attending WES will likely be keen to check out their booth for their NAVBuilder solution, a platform for LBS/GPS development.

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LBS takes chunk of the mobile app pie

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PieA recent report from Telephia is claiming that location-based services claim a whooping 51% of $118-million worth of mobile applications. A big factor in this is that LBS is by far the most expensive mobile app, being 180% higher than the average price for weather, sports, wallpapers/pictures, music, maps/directions, and personal organization tools. This markup easily makes up for the low 5% adoption rate (versus 7-13% elsewhere). Leading the way is Networks in Motion, who deal directly with carriers for distribution, with 27% market share followed distantly by TeleNav with 15%. We talked with the guys from Tele Atlas not too long ago, who had plenty of input on the growth of LBS and GPS in BlackBerrys.

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