Tag: Networks-in-Motion

VZ Navigator Updated to Version 5.0



Verizon have announced that VZ Navigator has been updated to version 5.0 with a new UI, Facebook integration, real time traffic info, and voice command search. The new traffic feature is particularly cool because users can opt in to anonymously share their location and speed, allowing for more accurate VZ Navigator traffic reporting.

VZ Navigator 5.0 will roll out on the BlackBerry Curve 8530 to start, with more device support in the coming weeks. Current subscribers with a VZ Navigator 5.0-capable device will get a message the next time they launch the service, prompting them to upgrade to the new version. VZ Navigator is available for $9.99 a month for unlimited access or $2.99 for a one-day/24 hour use on certain devices.

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WES Exhibitor Spotlight: Networks In Motion


NIM logoNetworks In Motion offers a number of location-based-services for both personal and business use. AtlasBook provides you with maps and directions, as well as a local directory of points of interest, while its family-oriented counterpart FamilyFinder lets parents track the whereabouts of younger family members without requiring them to call and check in. Their PhotoFinder software allows photographers to tag their photo with location information and even get exact directions to where their photos were taken. Finally, for business customers, AtlasLink is tool for managers to track and communicate with a team in the field. Developers attending WES will likely be keen to check out their booth for their NAVBuilder solution, a platform for LBS/GPS development.

LBS takes chunk of the mobile app pie


PieA recent report from Telephia is claiming that location-based services claim a whooping 51% of $118-million worth of mobile applications. A big factor in this is that LBS is by far the most expensive mobile app, being 180% higher than the average price for weather, sports, wallpapers/pictures, music, maps/directions, and personal organization tools. This markup easily makes up for the low 5% adoption rate (versus 7-13% elsewhere). Leading the way is Networks in Motion, who deal directly with carriers for distribution, with 27% market share followed distantly by TeleNav with 15%. We talked with the guys from Tele Atlas not too long ago, who had plenty of input on the growth of LBS and GPS in BlackBerrys.