Tag: nexage

Nexage Sets Bar for RIM Ad SDK with Ad-Supported Apps Getting 95%+ Fill Rate

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curtis sasaki shows off RIM's ad network in 2009

Nexage announced that they have integrated with apps such as crunchSMS, ÜberTwitter, and ScoreMobile, and they have increased their fill rates to 95+%. For example, ÜberTwitter, which launched a new version of its application with Nexage Mediation in July 2010, watched its fill rate jump from 60% to 98+% in August, 2010.

It should be interesting to see how these advertising services perform with respect to RIM’s ad service, and whether developers will jump ship. Also, it’s been shown on other platforms that in-app purchasing results in more revenue for developers, so the ad-supported app route isn’t necessarily a good direction for developers. On the other hand, apps like Poynt rely on ad revenue and are apparently happy with RIM’s offerings.

BlackBerry Partners Fund invests in mobile advertising

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blackberry partners fund

You know a company is doing something right in the BlackBerry space when they’ve received funding from the BlackBerry Partners Fund. The most recent company to catch the attention of the BlackBerry investment group is Nexage.

Nexage announced that it has closed US$4M in Series A funding from the BlackBerry Partners Fund and GrandBanks Capital.

Nexage’s initial product, AdMax is a mobile ad mediation and optimization solution that enables mobile publishers to maximize revenues from mobile ads while reducing internal operating expenses by connecting to multiple ad networks.

With investment from the BlackBerry Partners Fund, Nexage will build out its mobile advertising platform, which supports fragmented media types (mobile web, SMS, in-game and video advertising) in a single solution.

This is a great opportunity for BlackBerry in that mobile advertising is growing at a steady rate, and advertisers are seeing very favorable click-through rates. Mobile advertising is seen by many as a way of reducing the price of software while recovering development costs through advertisements.