There’s been a lot of buzz recently over the IHS Screen Digest Table: Global Mobile Applications Store Ranking in 2010 and 2009. Though I’m sure you’ve seen it in many articles, I’ve included here for reference.
Most of the buzz related to this chart has revolved around people saying either Apple still dominates, Android has a weaker showing than expected, or look at how much growth Android has had. Very little has been written about the REAL story that chart is showing: BlackBerry App World generates a higher revenue per app than any other store — by a wide margin. Guess you better drop all your iPhone devs and get working on BlackBerry projects right?Well, maybe, but drastic action to statistics is usually a bad idea. Let’s take a closer look at these numbers and I will make the case that BlackBerry gets hosed by the media in terms of coverage (at least positive coverage) for App World and that, while a drop-everything-for-BlackBerry approach is probably not warranted, if you’re still not considering BlackBerry for app development you are seriously hindering your revenue potential for your product.