Tag: palm pre

TiVo Release Analytics About BlackBerry Marketing vs Palm

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palm_vs_rim

According to a recent study by TiVo of its users, Palm ads were skipped over less often than BlackBerry ads. Palm ads were less skipped overall in households with incomes over $150,000, and they were also shorter. Around 97% of Palm ads ran for about 15 seconds, and they logged 30% less fast-forwarding than 30 second ads.
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Apple versus RIM versus Palm in smartphone demand

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RIM_APPLE_PALM

It seems the economy is starting to pull itself back together as consumer buying plans are at record levels this holiday season. The three major smartphones being discussed this season are Apple’s iPhone 3GS, the Palm Pre and RIM’s latest (Storm2 and the 9700).

ChangeWave recently conducted a survey with a relatively small sample size, only 4,255 respondents, and from that they have extrapolated some data about the smartphone industry and buying patterns. Since the survey sample is so small, and we can’t be sure of how representative the sample is of the total North American market, we should obviously take these results with a grain of salt.
Continue reading about the iPhone versus BlackBerry versus Palm Pre according to ChangeWave

Top 10 selling smartphones in the US – BlackBerry dominates

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BlackBerry Curve 8320

Research and consulting firm IDC have put together the top selling smartphones in the United States in the second quarter of this year. The list counts vendor sales to carriers and channels (sell-in) rather than sales to end users (sell-through). Further, these numbers are based on preliminary data; IDC will finalize its numbers at the end of this month.

RIM dominate the list holding the number 1 spot, as well as the 6th, 5th and 3rd. RIM’s device strategy, while it may frustrate developers in that it requires apps to be ported several times after development, it is definitely working from a sales perspective. In the end, RIM’s core business is to manufacture and sell smartphones, and in this regard they are clearly succeeding.

Click through for the Top 10 selling smartphones – Let the countdown begin

Analysts predict RIM to benefit from Palm Pre launch

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RIM executives

On June 18th, 2009 after the close of the market, RIM will be announcing their Q1 2010 fiscal results. The conference call and live webcast will begin at 5 pm ET, which can be accessed by dialing 800-733-7571 or by logging on at RIM.com.

Analysts at UBS predicted RIM’s first-quarter results for fiscal 2010 will benefit from the intensifying carrier competition that is driving subsidies and promotion for data-intensive devices.

“Although perhaps a little counter-intuitive, we believe the launch of the Palm Pre and Apple iPhone will benefit RIM due to increased carrier competition,” they said in a report yesterday.

The analysts not only expect Verizon to continue to promote BlackBerry, but that potential renegotiations between AT&T and Apple could also help RIM.

The stock has risen roughly 20% since early May, reflecting increasing bullishness around the quarter and guidance, but UBS noted that expectations are high for the second quarter as well.

“Although we maintain our view of potential upside from enterprise replacements medium-term, at current valuations we believe much of the near-term upside may be incorporated into expectations,” the analysts warned.

[National Post]

Palm Pre sets record sales on Sprint – should RIM care?

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palm pre

Within hours of offering the Palm Pre, Sprint set a record sales debut. By late Sunday, the Palm Pre had broken previous sales records (first day and first weekend) for a Sprint device.

“Sprint is a very different company than it was 12 months ago,” said Dan Hesse, president and chief executive officer. “Palm Pre is the coming out party for the new Sprint. It is the perfect device that highlights all of the positive changes in our company, including our revolutionary Ready Now retail store experience, greatly improved customer care, unmatched value pricing plans and America’s most dependable 3G network.”

Palm was a focal point of discussion at the WES 2009 panel: Top 3 Predictions for BlackBerry. Some suggested Palm is a threat, and therefore a potential acquisition for RIM. Others argued that the Pre, while an interesting device, is not enough to save the company.

In fact, both Sprint and Palm have been dodging financial bad press over the past few quarters. Sprint has had a plethora of layoffs and news surrounding a complete downsizing. Palm has been hemorrhaging money for years and they have been producing very little to make up for it.

Overall, the Palm Pre is making a great impression on potential buyers, but its user base is predominantly consumers. While RIM is seeing a larger consumer market share, it is still the leader in enterprise hardware. If the Palm Pre is going to shake up RIM, they should provide a more convincing solution on the enterprise level.

What do you think? Will the Palm Pre make a dent in RIM’s market share?

Make your BlackBerry look like a Palm Pre with PreBerry

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PreBerry

We’ve seen a lot of BlackBerry themes that mimic the iPhone but this is the first time I’ve seen a theme mimic the Palm Pre. PreBerry is a fairly clean theme with not a lot of clutter. If you’ve been keeping up with the news about the Palm Pre, this theme might be for you.

Purchase PreBerry for your BlackBerry for $5.99.