Tag: prweek

RIM May be Ditching Edelman and Razorfish PR Firms During Transition

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One of the biggest criticisms of RIM is that the brand has taken a serious drop in North American popularity. In this big transition phase for RIM, from the old OS to a new QNX and supersphone company, RIM is going to need new representation. You probably shouldn’t the old PR firms that represent your old brand, when you’re moving on to something new and better. Rumor has it that RIM is shopping around for new firms to represent them.
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