In a recent interview with AP, Qualcomm CEO Paul Jacobs discussed the impact the iPhone will have on mobile manufacturers, and is placing everyone else in a reactionary position.
“It’s caused all the other manufacturers to step up their game,” Jacobs said in an interview with The Associated Press. “I can’t tell you the number of people who say, ‘Oh, this is our iPhone killer.’ It’s already to that point where everybody’s reacting.”
Moreover, if (when) the iPhone sells well at launch, it will prove to other manufacturers that there is a market in premium mobiles if the product is appropriately designed. RIM’s reaction has been pretty low-key, though. At most they’ve said “Thanks for the free press, Apple”, and the Curve doesn’t seem as something especially geared towards competing with the iPhone.
In fact, it’s an altogether natural progression from previous devices that RIM would have developed anyway, even if the iPhone wasn’t on the radar. RIM’s found a comfortable price range that’s working well for them, and they’ve already been selling devices for between $500-$600 for awhile now. So who’s really following who’s lead, here?