Tag: research

Games Are the Most Downloaded App Category

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mobile games from nielsen

Nielsen recently released some statistics showing games as the most downloaded app category. Users on iPhone and Android tend to download games and apparently most BlackBerry users are similar to feature phone users in that they tend to play what’s preloaded. This speaks volumes to the fact that there is still a significant number of BlackBerry users out there that don’t know or care about App World and are using the device simply for communication. It also shows that RIM needs to do a better job of both promoting App World or updating the device with better game preloads.

According to the research, the average mobile gamer plays an average of 7.8 hours a month. Those with iPhones tend to play around 14.7 hours each month while those with Android devices play around 9.3 hours per month. Just behind the Games category is the Weather app category, with 60% of users saying they have downloaded a weather app over the past 30 days. In third place is social networking apps, with 56% of users having downloaded one in the past month.

Although the Games category is the most popular when taking into account all smartphones, it probably isn’t the most popular on BlackBerry. In general, BlackBerry users played the least amount of games, and it’s possible that social, weather and utilities would fair better than games.

For more charts and info, head over to the Nielsen blog.

Research in Motion in the Top 5 Handset Manufacturers in the World

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IDC’s latest report shows Research in Motion in the in the top 5 of all mobile handset makers in the world. RIM has been in the Top 10 Smartphone Manufactuers list for some time and now, but making the top 5 handset makers in the world is a really significant benchmark. RIM is the only company on this list that manufacturers only smartphones, making the numbers all the more impressive. The smartphone market is growing at a pretty incredible rate, and it looks like RIM is well positioned to take on the growth.

Here are some quick facts about RIM from the report:

  • RIM shipped 10.6 million units in Q1.
  • Total shipments surpassing those of Motorola by nearly 2 million units.
  • Highest average selling prices within the group.
  • Key to its success in the first quarter was the popularity of its BlackBerry Curve 8520 and BlackBerry Bold 9700 across multiple markets as well as its global prepaid offerings.
  • Strong consumer adoption, particularly among text-crazy teens, has also fuelled demand for BlackBerry devices.

Read the press release after the jump.
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Analysts at Gartner predict the top mobile OS for 2012

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platforms

Gartner has released a slightly revised version of their outlook for the 2012 mobile operating system. The latest predictions put Symbian as the top OS, followed by Android, with BlackBerry in third and iPhone in fourth.

The interesting part of this research is the positioning of BlackBerry relative to the iPhone. The advantage of BlackBerry is that it will always have enough devices to cover the entire gamut of potential smartphone users. While you may not love every device that RIM ships, there will always be a device for you.

While Gartner believes that Open Source OS markets are the future, we aren’t seeing much proof of this. Developers aren’t making enough money on either platform for the devices to be of much of use. We have said this countless times on BlackBerry Cool, it’s the software that determines the winner and hardware is fast becoming secondary with regards to the competitiveness of a device.

Gartner has placed a large degree in confidence in Nokia after their partnership with Microsoft. The thought is that the partnership will allow Nokia to deliver Office Mobile, as well as full SharePoint integration, allowing Nokia to steal some of RIM’s enterprise market share. Perhaps this may look good to an analyst at Gartner, but it simply won’t happen. Unless Nokia comes out with a product that rivals BES, hosts an equally robust developer community as well as provides the security of a BlackBerry, the partnership is just talk. If SharePoint is the only advantage, you will have to prove that it is significantly better than what Wicksoft can offer.

Overall, the predictions are as follows:

1. Symbian
2. Android
3. BlackBerry
4. iPhone
5. Windows Mobile

While we may not know the final outcome until 2012, rest assured it’s the developers who will decide the final victor. So if you’re a developer looking to make that killer app, don’t let Gartner become a self-fulfilling prophecy. Go to the brand you trust and ultimately, go to the brand that’s making you money. I guarantee you it’s not Symbian, Android or Windows Mobile.

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Smartphone research comparing iPhone and BlackBerry often flawed

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The research behind iPhone and BlackBerry comparisons that is making its way into the mainstream media is almost always flawed. The media loves to talk about the prolific nature of the iPhone and how technologically advanced its users are, while almost implicitly ragging on BlackBerry.

A recent study claims that iPhone owners are much more likely to download apps and get involved with social networking than their BlackBerry-owning counterparts.

The study shows that about 72% of iPhone users are likely to have downloaded at least 10 third-party apps, but 73% of BlackBerry users have picked up five apps or less. The researchers add that iPhone owners are more willing to buy their apps than BlackBerry owners.

When it comes to downloading third party apps, this study failed to recognize that bulk apps, shouldn’t be recognized as multiple applications. They are essentially the same app, templated and replicated by changing a few small pieces of data. This is where RIM shines in that App World isn’t filled with the same amount of useless garbage.

With regards to social networking, the researchers found that roughly 71% of Apple users have a Facebook account versus 44% of BlackBerry users. Twitter follows a similar trend with 26% for iPhone versus 15% for BlackBerry.

Social networking discrepancies is a demographics issue, not a device issue as the research implies. While BlackBerry is moving its focus to the consumer market, it still has years of enterprise users behind it and this could be skewing the numbers. In the end, we all know that the BlackBerry is an incredibly powerful social networking tool. Whether or not the older BlackBerry demographic is using these services is another matter.

One element of the research that I find particularly flawed, is the research that says 83 percent of users prefer apps that cost below $5. This is a consistent mistake that researchers make. They think that just because you have asked someone what they want to pay for something, that that information is somehow valuable. The truth is that everyone wants to pay the minimum, and if possible, get it for free. The reality of the situation is that if your app is well designed and provides a tangible benefit to the user, the $5 benchmark is meaningless. Just look at TetherBerry, it’s a $50 application that is one of Mobihand’s best sellers.

Recent survey of potential smartphone users favors iPhone

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In a recent survey, forty percent of smartphone users who don’t already own an iPhone said they would switch to the Apple handset for their next purchase, nearly three times the percentage of non-Blackberry users who would switch to a BlackBerry.

The online survey was conducted May 19 to June 8, by market researcher Crowd Science and found that only 14 percent of non-Blackberry users wanted to switch to that family of devices.

There are a few problems with the nature of this survey which should be pointed out. First of all, iPhone fans have a greater presence on the Internet. A quick view of Google’s most searched terms places iPhone above BlackBerry which could mean that Apple fans are skewing these numbers. Secondly, we can’t be sure of the validity of those filling out the survey. Did they really not own a smartphone? Did the survey use geo-targeting to ensure they were in the North American market? These could all make the survey less valid.

In the end, RIM will be saturating the market with a wider variety of handsets, and therefore is better positioned to capture a larger share of the smartphone market. While you may love the new iPhone, and it is getting a lot of hype, remember that there are many types of smartphone consumers and the iPhone can’t satisfy them all. RIM on the other hand, can offer a smartphone for every user, be it the Power User and their Bold, or the introductory user and their free Pearl.

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Study shows pizza and entertainment driving mobile purchases

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Mobile web purchasing habits

Billing Revolution and Harris Interactive have some interesting survey data regarding the purchase habits of mobile based consumers. The data shows some significant trends along gender lines, income, education, and even preferences when it comes to specific items like pizza, tickets and entertainment. 

Here’s a snapshot of some survey results:

  • 93% of U.S. adults (93%) own a cell phone, and nearly half of these adults (45%) think it’s at least somewhat safe to make a purchase through their cell phone with 26% saying they think it’s fairly or very safe to do so.
  • Nearly half of cell phone owners (46%) would be willing to make purchases this way.
  • Of those who would be willing to make purchases through their cellphone, (75%) would be willing to buy entertainment items, such as movie/event tickets (58%), music (41%), mobile video or TV content (24%) and games (34%).Many would also purchase food/drink items (68%) such as pizza (59%), fast food (42%), and/or coffee (25%), and over half (55%) would be willing to purchase hotel rooms (43%) and/or tickets for travel (40%) this way.
  • Read the full research data from Billing Revolution and Harris Interactive