Tag: revenue

BlackBerry App Developers Don’t Promote Success Stories

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app store downloads

There has been a pretty consistent narrative being told by both media and analysts: BlackBerry as a platform is falling behind in providing consumers with decent applications and developers aren’t interested in the platform. Media will have you believe that it’s too difficult to code for BlackBerry, or that there isn’t any money to be made, but this simply isn’t true. It’s not that difficult to code for BlackBerry, especially now that there’s support for HTML apps. But what attracts a developer to the platform? I’d argue it has more to do with success stories and the potential to make something great. There is something inherently wrong with not BlackBerry as a platform, but as an existing developer base, and probably the media supporting it (BlackBerryCool et al is also somewhat to blame), that the right stories aren’t being told. Where are the success stories of big download and revenue milestones? They’re ever present in iOS blogs, but it’s hard to find the same stories on the BlackBerry platform, even though they exist.

Here are a few examples of powerful money stories that have been told for iOS:
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Mobile video to push data revenues

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Old TelevisionThe latest projections from SNL Kagan are predicting some solid growth for wireless data, particularly surround mobile e-mail. Growing adoption of mobile data services, forecasted to increase revenues by 16% annually to $100 billion by 2017, will partially be thanks to the likes of mobile e-mail which will reach 62% penetration (good news for BlackBerry, obviously), but the bigger driver will be mobile video. It will be seeing 22% growth year-on-year, and with screens like the BlackBerry Bold and iPhone becoming prevalent, it’s easy to see how people could be getting more excited about mobile TV and movies. We’re still waiting on Slingbox to get something out there for BlackBerry, but with forecasts like this one, you’ll likely be seeing a lot of other venues for mobile entertainment.

(via cellular-news)