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RIM offering All You Need is Love as a free download

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The Love What You Do campaign by RIM has been incredibly successful. Jim Balsillie, during the Q3 Conference Call for fiscal 2010, talked extensively about how the campaign has done wonders for attracting more non-enterprise subscribers.

If you have ever seen a Love What You Do ad on TV, you have definitely heard the BlackBerry version of “All You Need is Love” by John Lennon of The Beatles. I’m not sure who sings the cover, but it’s more rock than the Lennon version. RIM are offering this song as a free download so be sure to head over and get your free song.

Head over to BlackBerry.com and get your free song.

U2/RIM marketing campaign imminent

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U2

Today a ”BlackBerry Loves U2” web page has been discovered on BlackBerry.com, pushing what is called the “U2 Mobile Album“, with additional links to the official U2 website and AppWorld, along with a link to signup for more information when the U2 Mobile Album is released… Do you think it is possible u2 might ONLY initially release an entire album in mobile format? Would that be a first? When I watch the video real close, I see what appear to be some screenshot from a media player (hopefully on a BlackBerry), and one that reads “this is the image you’ll be sharing with others who listen to this song.“

Via Blackberrynews.com