Increasingly, wireless providers are selling their devices in places you wouldn’t expect people to purchase them. The most recent example of this is a 7 year deal struck by Mobilicity with 7-Eleven in which the provider’s phones will be sold in the chain’s convenience stores in three Canadian cities. Who walks in to a 7-Eleven for a Slurpee and walks out with a Bold 9700?
There are several similar stories like the Mobilicity deal. Wind Mobile partnered with Blockbuster to offer mobile devices in movie rental outlets. Rogers sells devices in Shoppers Drug Mart and Bell and Telus sell devices in Black’s retail outlets. Even the grocery store chain Loblaws is beginning to sell mobile phones.
Other places you can purchase a BlackBerry include Amazon, Best Buy, Wal-Mart etc.
So where did you buy your BlackBerry? Would you ever buy one at a grocery store or 7-Eleven?