Tag: sales

BlackBerry Taps Star Power to Market BlackBerry 10

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BlackBerry has a odd tradition of tapping star power to sell cutting-edge technology. It’s a big challenge to explain the features and benefits of something complex to a consumer market made up of a young and a less technically inclined audience. This time BlackBerry has enlisted the help of some extremly talented people: Robert Rodriguez, Neil Gaiman, and Alicia Keys. They’ll be leading the charge in ushering BlackBerry into an era where smartphones are the primary tools of the creative and the successful.
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Retailers Report Strong Demand for the BlackBerry Z10

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The BlackBerry Z10 has launched at a handful of carriers over the past week in Canada, the UAE and the UK. Every one of them is reporting strong demand which isn’t surprising because of how many people have been waiting for the device to launch. The demand is further fuelled by a high aftermarket demand from regions not yet selling the BlackBerry Z10.
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What’s RIM’s BlackBerry 10 Device Sales and Marketing Strategy?

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BlackBerry Jam Americas is coming along really nicely. There’s some excellent updates for developers including updated tools, a new BlackBerry Dev Alpha device and a BlackBerry 10 upgrade to the Dev Alphas that includes some amazing new features. From a developer’s perspective, the pieces are all falling into place and the puzzle is almost complete. But there’s one major question that’s still on everyone’s mind: what is RIM’s marketing strategy for BlackBerry 10 in order to get the users.
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Talk To You Later Gets 2.0 Update Including a Free Version

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Handy communications app Talk To You Later has been updated to version 2. The developer, iMentalist has also launched a free version that is an ad-supported version of the full TTYL app.
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The Toronto Star Interviews RIM’s Chief Marketing Officer Frank Boulben

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A week after RIM released some unfavourable Q1 earnings, RIM’s new Chief Marketing Officer Frank Boulben got a chance to sit down with the Toronto Star for an interview.
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Free Junk Call Blocker for BlackBerry Updated

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S4BB Limited has updated their popular free Junk Call Blocker application for BlackBerry. This app will block any unwanted incoming call. Besides blocking junk calls, the user can also add their own numbers to the blacklist. There’s also a whitelist so that you can be sure your important contacts’ calls go through.
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