Tag: selfridges

(Rumor) RIM to expand retail to London via Selfridges



RIM may be expanding its retail presence worldwide. Currently, there are a small number of shops in North America and there may be plans to expand to London via the department store Selfridges.

The London RIM outlet, will be located inside the Selfridges on Oxford Street and will open in the next couple of months.

This could really help RIM with device sales since having their own outlet means they don’t have to compete with other brands and devices. Also, often the sales team that works in these stores is simply motivated by commission, and selling a smartphone may not be the easiest way to make a sale. It’s at least worth it to test the market.


Selfridges releases 10 exclusive, limited edition BlackBerry Bolds



The department store Selfridges has commissioned 10 exclusive, limited edition BlackBerry devices to celebrate its 100th birthday.

Each of the handsets – numbered from one to ten – will go on sale at Selfridges’ flagship London store priced at £1000.

The exclusive devices are BlackBerry Bolds re-created with a leather back-plate in the iconic Selfridges Pantone 109 yellow colour and offering redesigned number keys on the face of the device.

The devices will come with VIP tech support.