Sidebar is an interesting app that pushes recommended content to your BlackBerry as well as it has some content-related features. The app reminds me of Genius or Pandora, in that it is supposed to learn about what you enjoy reading, and push more of that content for you to read. According to the Sidebar team, “the more you use Sidebar, the better we get at picking stuff you like.” Content comes in the form of applications, music downloads, podcasts, RSS feeds, video, wallpaper, ringtones and more. Sidebar also includes a QR code scanner, which can be used to compare prices for goods, just like with Edocrab.
This application is going to have to strike a good balance between sponsored content and content the user will actually want. I can see the monetization of this app killing the user experience, if a large percentage of the content is an ad for ringtones or Amazon products. Nonetheless, I’ll give it a shot.
Sidebar is available for the Storm, Storm 2, Tour, Curve 8900 and Bold 9700, with other devices soon to follow.
UPDATE: Sidebar let us know that the most foolproof way to download the app is via the BlackBerry browser through their direct download link: http://downloads.sidebar.com/download. This link will automatically direct supported devices to a download page. Unsupported devices will get a page with a message stating Sidebar is not yet ready for their device, along with an opt-in to be notified when it is.