The Smartphone Challenge is bringing a busload full of decked-out BlackBerry to small and medium businesses around Texas. The company in question gets these devices with free airtime, apps, and service for two weeks, after which the Smartphone Challenge tries to take the BlackBerrys back. To date, they haven’t been able to wrestle the handsets from the fevered grasp of these SMBs, but the Smartphone Challenge continues to dare companies to put away a BlackBerry after they’ve spent some quality time with it. The big thing is education – supporting new users and smoothing the learning curve is absolutely essential to increasing adoption.
Here’s everything your company needs to know about the Smartphone Challenge.