The voice of the BlackBerry community.
“Your Life on PlayBook” is a fun little Facebook app put together by RIM’s social media team that lets you take a tour of your 2010 based on your Facebook profile data. The app shows you pictures and videos you’ve shared, your best friend according to interaction stats, as well as some of the things you’ve said over the years. The Facebook Virtual PlayBook is the best way to discover just how much of your life you’ve spent on Facebook. Any regrets in 2010?
MySpace has been having its fair share of problems lately. The company has recently laid off around 40% of its staff, and there has been a continuous exodus of executives from the company to other ventures. The music-centric social network has recently redesigned itself as My[__] and focused its attention on socializing entertainment. My[__] wants users to register their favorite artists and entertainment, give recommendations and spend more time watching video and playing games on the site. But will all of this help the social network or is it dead in the water?
Continue reading ‘Time for a New MySpace App or is the Social Network Dead?’
Click the image or this link to view the full infographicThe BlackBerry brand has done an incredible job climbing the ranks of The Vitrue 100: Top Social Brands. The Vitrue 100 is a list of 100 brands and the volume of discussion on Twitter, Facebook and YouTube. In 2008, the BlackBerry brand ranked number 20, in 2009, BlackBerry rose to 15 and in 2010, BlackBerry is the number 2 social brand.
A little while ago we had some inside tips and stats regarding RIM’s social media strategy, which according to this report is doing great things for brand awareness. Hit the jump for The Vitrue 100: Top Social Brands of 2010.
Continue reading ‘BlackBerry Climbs To #2 on The Vitrue 100: Top Social Brands of 2010′
Mobihand is currently beta testing a new social network that lets people discover their mobile app discoveries called AppVerse. Mobihand has an enormous catalog of apps and accounts of users who purchased apps, and AppVerse adds a social layer to the app discovery process.
This is Mobihand’s second shot at socializing the app discovery process. We wrote about their first attempt, a partnership with Blippy, which lets you connect your Mobihand account and share app discoveries with your friends. AppVerse keeps the process in-house and lets you follow, review and rate your own favorite apps, track expert app reviews, and ask questions about apps that catch your eye. For developers, AppVerse lets you interact with users who buy, rate, and review your products – creating an ongoing, two-way dialog.
To try out AppVerse, head over to this link and give it a try.
Michelle Kostya, Program Manager, Social Media Support at Research In Motion, was the guest speaker at a regular event put on by Thornley Fallis, called Third Tuesday here in Ottawa. Here is a description of last night’s event:
As RIM evolves its platform, it’s also using social media to reach out to its users and engage with them in online community and social media. Michelle Kostya is one of the people charting out RIM’s path in social media. And she’s our next speaker at Third Tuesday.
The history behind social media at RIM is also a story of how the company has changed over the years in terms of customer base, as it shifts from purely enterprise to also supporting consumer smartphones. In the beginning, RIM had solely an enterprise market to cater to and customer service was focused on serving this market in a 1 to 1 relationship. Marketing for enterprise was more traditional and it was difficult to collect feedback on how the marketing message was being received. In the last few years, the market has shifted to consumer smartphones and reaching this audience required a new set of tools, because enterprise style customer support and marketing isn’t as effective.
Continue reading ‘Michelle Kostya on RIM’s Approach to Social Media and Its Evolution’
UberTwitter is finally out of the beta cycle and they have a few new features including dismissible ads. With the fact that you can easily tap an ad out of the way, and they’re not even that intrusive to begin with, you wonder why anyone would pay the yearly $4.99 subscription. In any case, with the free version you get all the premium features including the most recently added features such as:
Continue reading ‘UberTwitter Out of Beta with Improved Facebook Posting and Bit.ly Pro’
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