Tag: social networksPage 4 of 13

Mobihand Beta Testing AppVerse Social Network for App Discoveries

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appverse

Mobihand is currently beta testing a new social network that lets people discover their mobile app discoveries called AppVerse. Mobihand has an enormous catalog of apps and accounts of users who purchased apps, and AppVerse adds a social layer to the app discovery process.

This is Mobihand’s second shot at socializing the app discovery process. We wrote about their first attempt, a partnership with Blippy, which lets you connect your Mobihand account and share app discoveries with your friends. AppVerse keeps the process in-house and lets you follow, review and rate your own favorite apps, track expert app reviews, and ask questions about apps that catch your eye. For developers, AppVerse lets you interact with users who buy, rate, and review your products – creating an ongoing, two-way dialog.

To try out AppVerse, head over to this link and give it a try.

Michelle Kostya on RIM’s Approach to Social Media and Its Evolution

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@blackberryhelp tweet
RIM’s social media team printed out shirts with sweet tweets. This tweet comes from a #teamblackberry fan @70s_Kid.

Michelle Kostya, Program Manager, Social Media Support at Research In Motion, was the guest speaker at a regular event put on by Thornley Fallis, called Third Tuesday here in Ottawa. Here is a description of last night’s event:

As RIM evolves its platform, it’s also using social media to reach out to its users and engage with them in online community and social media. Michelle Kostya is one of the people charting out RIM’s path in social media. And she’s our next speaker at Third Tuesday.

The history behind social media at RIM is also a story of how the company has changed over the years in terms of customer base, as it shifts from purely enterprise to also supporting consumer smartphones. In the beginning, RIM had solely an enterprise market to cater to and customer service was focused on serving this market in a 1 to 1 relationship. Marketing for enterprise was more traditional and it was difficult to collect feedback on how the marketing message was being received. In the last few years, the market has shifted to consumer smartphones and reaching this audience required a new set of tools, because enterprise style customer support and marketing isn’t as effective.
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UberTwitter Out of Beta with Improved Facebook Posting and Bit.ly Pro

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ubertwitter

UberTwitter is finally out of the beta cycle and they have a few new features including dismissible ads. With the fact that you can easily tap an ad out of the way, and they’re not even that intrusive to begin with, you wonder why anyone would pay the yearly $4.99 subscription. In any case, with the free version you get all the premium features including the most recently added features such as:
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Breaking Down BlackBerry App World’s 15,000+ Apps

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app world

According to RIM’s social media team, BlackBerry App World has recently surpassed 15,000 apps. But is this number really indicative of the number of true “applications” that are in App World? Lets take a look at how the numbers break down:
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Spotted on LinkedIn: Apple Snagging RIM Enterprise Sales Staff

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linkedin

Should companies allow their employees to use LinkedIn? By allowing your employees to use LinkedIn, you are allowing them to advertise themselves to other companies for employment, and leaving a point of contact so they can receive an offer. On the other hand, social is here to stay and you should be confident enough in your company to keep employees from being poached.

Today’s news that RIM is losing enterprise sales staff to Apple, as seen on LinkedIn, really seems to drive home the fact that a more open and social ecosystem leaves your employees open for poaching. According to the news from the WSJ, it looks like RIM has lost a number of sales staff over the past 1.5 years, including 5 recently.

These sales execs will surely have their work cut out for them. Who would want a job selling a device that is only a touchscreen to enterprise? That’s like trying to sell coffee with only an espresso available.