A recent article in the WSJ points to success factors for developers with software in Apple’s App Store which could serve as great tips for BlackBerry developers in App World as well.
As App World and the App Store become increasingly cluttered with applications, developers are finding new and innovative ways to gain exposure for their software and push their products to the top.
Tip # 1 – Constantly experiment with price points
PopCap Games Inc., maker of the popular Bejeweled puzzle game, experimented in June by cutting the price on its Peggle game from to 99 cents from $4.99 for four days. Peggle, which had been ranked at around 60 in top paid apps, shot up to second place within 24 hours.
There are a variety of reasons why it’s important to experiment with pricing points. While one dollar may not seem like a lot of money, it could be just the right discount that your customer base needs. Also, discounts are news and news means more exposure. By lowering your prices, users will take notice and the news spreads virally, thus further helping downloads. PopCap has not commented on revenue, but said that sales during the discount period increased 20 to 25 times the previous volume.
Click through for tips and lessons learned that will help developers sell more software