Tag: study

BlackBerry vs iPhone App Usage: BlackBerry Higher During Workday


The latest report from Localytics suggests that BlackBerry usage is concentrated and higher during the workday, while iPhone app usage peaks around 9PM on weeknights. Localytics took this information from millions of phones in the US and Canada over 2 months.

The stats reveal much of what you would expect, including that iPhone owners use mobile apps more frequently on the weekend where usage is 40% higher than BlackBerry during the same time Monday through Friday. Mobile app usage for iPhone users peaks at 9PM EST during the week.

Blackberry mobile app usage is clearly higher throughout the workday and starts to peak at 7 pm EST, two hours earlier than the iPhone. There is also no statistically significant difference in the usage of BlackBerry apps on the weekend compared to Monday through Friday, unlike the iPhone.

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Study shows iPhone users are deviant egomaniacs


broken iphone

A recent study by Retrevo has some really funny conclusions regarding the personalities of BlackBerry versus iPhone users.

The study reveals the following:

  • Retrevo asked, “What makes a person most attractive to you?” iPhone owners preferred cool gadgets over a college degree three to one.
  • One in three iPhone owners has texted or emailed their significant other to break up.
  • One in three iPhone owners say that, if their partner had out-of-date gadgets, it would be a turnoff.
  • One in five iPhone owners admits to frequently watching “adult material” on their iPhones. (Twice as many as BlackBerry owners).
  • One in four iPhone users has broken up with their partner because that person spent too much time on their mobile device.

The study also notes that “Compared with other cell phone users, iPhone owners are more likely to see themselves as media buffs, extroverts, and intellectuals,” with 40% of iPhone users claiming to be “intellectual,” and only 36% of Blackberry users saying the same.

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Study reveals wireless-only households finally exceed landline


Death of the land line

It will be only a matter of time until the landline has become completely obsolete and nowhere to be found. Mobile phones, and BlackBerry devices in particular, offer a level of communication that the landline simply can’t compete with. Households are switching to mobile entirely and do not feel the need to have a landline anymore.

Around 20% of U.S. households have given up their landlines in favor of cell phones. Wireless-only households increased by 17% from the first six months of 2008 to the second half of the year — the largest jump since the National Center for Health Statistics started collecting data in 2003. For the first time, the percentage of wireless-only households exceeds the percentage that rely on landline telephones alone.

For the period July through December 2008:

  • More than three in five adults living only with unrelated adult roommates (60.6%) were in households with only wireless telephones. This is the highest prevalence rate among the population subgroups examined.
  • Nearly two in five adults renting their home (39.2%) had only wireless telephones. Adults renting their home were more likely than adults owning their home (9.9%) to be living in households with only wireless telephones.
  • More than two in five adults aged 25-29 years (41.5%) lived in households with only wireless telephones. Approximately one-third (33.1%) of adults aged 18-24 years lived in households with only wireless telephones.
  • As age increased from 30 years, the percentage of adults living in households with only wireless telephones decreased: 21.6% for adults aged 30-44 years; 11.6% for adults aged 45-64 years; and 3.3% for adults aged 65 years and over.
  • Men (20.0%) were more likely than women (17.0%) to be living in households with only wireless telephones.
  • Adults living in poverty (30.9%) and adults living near poverty (23.8%) were more likely than higher income adults (16.0%) to be living in households with only wireless telephones.
  • Adults living in the South (21.3%) and Midwest (20.8%) were more likely than adults living in the Northeast (11.4%) or West (17.2%) to be living in households with only wireless telephones.
  • Non-Hispanic white adults (16.6%) were less likely than Hispanic adults (25.0%) or non-Hispanic black adults (21.4%) to be living in households with only wireless telephones.


See the full study by the National Center for Health Statistics.

Cram v.1.1 Reviewed!


Cram reviewed

Whether you’ve been looking for an application to help you get through those midterms, finals, LSATs, MCATs, PhD comps, SmartServe exams, or you want something that will improve your product knowledge for work, SimpleLeap’s Cram will help you tackle them all. Launched in July of this year, Cram is a quiz builder that is designed to help you study quickly and absorb a great deal of information – with your BlackBerry.

Some of you may remember the Student Starter Pack, which allowed you to buy Cram and StudentDocket (a great scheduling application, one all students will find useful) as a package deal. Well, you can still get the two together for a reasonable $24.85 (over $5.00 off!) from our online store, so be sure to check out my review of StudentDocket as well!

Continue reading ‘Cram v.1.1 Reviewed!’

87% of smartphone users sleep with their BlackBerry


Sleeping Lady

After eating, sleeping and showering with my BlackBerry Bold while in San Francisco for CTIA, this news isn’t much of a surprise. A new survey by Sheraton Hotels indicates 87% of smartphone users bring the devices into their bedrooms, and 84% check them before going to bed and as soon as they wake up.

While one may chalk these statistics up to the growing number of people who use their as their primary timekeeping device (thank you, Bedside Mode), the omnipresence of BlackBerrys in our life can be startling.

Eighty-five percent of business travelers say they sneak a quick peek at their personal digital assistants if they happen to wake in the middle of the night, and 80 percent check their e-mail before they’ve had their morning coffee, the new study by Sheraton Hotels found.

More than a third of those surveyed – 35 percent – said if forced to make a choice, they’d stick with their PDA over their spouse, and 62 percent said that they love their little high-tech companions.

Does this survey represent the average BlackBerry user? The survey questioned 6,500 professionals who make more than $50,000 a year, take two or more annual business trips and have a BlackBerry or mobile e-mail device. Post a comment and let us know if you fall into that demographic, and where you take your BlackBerry.

(via New York Post)