Tag: survey

Recent survey of potential smartphone users favors iPhone

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In a recent survey, forty percent of smartphone users who don’t already own an iPhone said they would switch to the Apple handset for their next purchase, nearly three times the percentage of non-Blackberry users who would switch to a BlackBerry.

The online survey was conducted May 19 to June 8, by market researcher Crowd Science and found that only 14 percent of non-Blackberry users wanted to switch to that family of devices.

There are a few problems with the nature of this survey which should be pointed out. First of all, iPhone fans have a greater presence on the Internet. A quick view of Google’s most searched terms places iPhone above BlackBerry which could mean that Apple fans are skewing these numbers. Secondly, we can’t be sure of the validity of those filling out the survey. Did they really not own a smartphone? Did the survey use geo-targeting to ensure they were in the North American market? These could all make the survey less valid.

In the end, RIM will be saturating the market with a wider variety of handsets, and therefore is better positioned to capture a larger share of the smartphone market. While you may love the new iPhone, and it is getting a lot of hype, remember that there are many types of smartphone consumers and the iPhone can’t satisfy them all. RIM on the other hand, can offer a smartphone for every user, be it the Power User and their Bold, or the introductory user and their free Pearl.

[Via]

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Study shows pizza and entertainment driving mobile purchases

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Billing Revolution and Harris Interactive have some interesting survey data regarding the purchase habits of mobile based consumers. The data shows some significant trends along gender lines, income, education, and even preferences when it comes to specific items like pizza, tickets and entertainment. 

Here’s a snapshot of some survey results:

  • 93% of U.S. adults (93%) own a cell phone, and nearly half of these adults (45%) think it’s at least somewhat safe to make a purchase through their cell phone with 26% saying they think it’s fairly or very safe to do so.
  • Nearly half of cell phone owners (46%) would be willing to make purchases this way.
  • Of those who would be willing to make purchases through their cellphone, (75%) would be willing to buy entertainment items, such as movie/event tickets (58%), music (41%), mobile video or TV content (24%) and games (34%).Many would also purchase food/drink items (68%) such as pizza (59%), fast food (42%), and/or coffee (25%), and over half (55%) would be willing to purchase hotel rooms (43%) and/or tickets for travel (40%) this way.
  • Read the full research data from Billing Revolution and Harris Interactive

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    Vlingo 2.0 Beta now open to everyone!

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    A week ago we told you that Vlingo was running a closed beta for its Vlingo 2.0 voice-powered application. I’ve been told by our friends at Vlingo that the 2.0 beta is now open to all residents of the UK, US and Canada!

    Because Vlingo is an application that learns and improves based upon user feedback, it’s really important that the BlackBerry Nation helps Vlingo out to make their application as useful as possible. This is especially true for UK BlackBerry users!

    In addition to participating in the Vlingo 2.0 beta, you can also fill out a quick 10-15 minute survey. Doesn’t sound like your thing? What if I told you that everyone who completes the survey will be entered in a drawing to win an 8GB iPod touch or one of 3 $50 Amazon.com gift certificates! I thought that might peak your interest!

    You can find everything you need to know about the Vlingo 2.0 open beta and survey after the jump. BlackBerry Nation, Assemble!

    Vlingo 2.0 Open Beta and Survey

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    Survey: Runtime trumps cost and safety for battery-purchasers

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    BatteryA recent survey by Nexergy determined runtime was the top priority for those buying their batteries, which isn’t a huge surprise, but the fact that price was nearly the last thing on buyers’ minds was unsuspected.

    “It was a bit surprising,” [Phil Glandon, Nexergy president and CEO] added, “that cost appeared so low on the priority list for both groups we surveyed, and nearly at the bottom among our marketing contacts. Battery performance clearly is seen as a core competitive advantage by our customers, and that should be the primary consideration as we make design decisions on new battery packs for our customers.”

    Safety ranked number two on the list, and after seeing more than one incident of exploding cell phone batteries, we can certainly see why. There was also a surprising number of engineers who were unfamiliar with lithium-ion variants and other emerging battery technologies. If you’re in that boat, Giz actually had a solid post on different battery types and how they’re the major chokepoint for mobile technology.

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    RIM Vader-strangled Palm over the last year

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    Another survey from ChangeWave dances on Palm’s grave by showing RIM’s compared progress over the last year. Planned BlackBerry purchases over the next 90 days had reached 82% from 61% in February ‘07, while Palm dropped from 22% to a dismal 8% in May ‘08. Needless to say, the two companies show an inverse relationship in planned activations, stock prices and enterprise sales. Although the feeling you get from looking at the numbers is akin to watching an episode of The World’s Most One-Sided Fistfights, it does give you hope for what RIM might be able to do against beefier competitors like Apple and Nokia.

    (via ChangeWave)

    Charts detailing Palm’s slow and painful demise after the jump…

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    Survey guages BlackBerry Kickstart and Thunder hype

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    Changewave recently surveyed 3,567 consumers to see how many are actually interested in the flip BlackBerry due in September or the touchscreen BlackBerry Thunder due sometime in November. 13% were somewhat likely to pick up a Bold or a Thunder, while a slightly lower 11% were somewhat likely to pick up a Kickstart. 4% of respondents were very likely to get the BlackBerry 9000 while 2% were very likely to nab the Kickstart or Thunder. Existing BlackBerry customers were two to three times more likely to grab the upcoming models, while Palm, Samsung and Motorola users are ripe for the switching. Those are some reasonably hopeful numbers, but it’s still hard to compete with the iPhone hype. What do you guys think - will the new form factors offer enough competition for the iPhone?

    (via ChangeWave)

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    Take this survey for a chance to win a 1GB iPod Shuffle and help improve a cool BlackBerry application!

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    As you all know, BlackBerry Cool takes special care keep our readers informed of new BlackBerry software. We also love helping BlackBerry developers by providing feedback on their software, so they can tweak it just right for the BlackBerry Nation. We got an email today from our friends at vlingo that allows us to do both in one shot, so we had to post about it. Check it out:

    A month ago we launched vlingo for BlackBerry, a free application that enables you to control BlackBerry phones with the power of your voice. All you need is just one button and a few spoken words to send emails and text messages, search the web, open applications and much more.

    We are now asking for your help to improve vlingo and also reach a larger number of users. You don’t need to have tried our product to contribute; we will welcome and pay careful attention to the input of the BlackBerry Cool community. The survey is short (5 minutes) and we are entering respondents in for a chance to win a 1GB iPod Shuffle.

    So what do you say, folks? Do you want to help our friends at vlingo and have the chance to win a 1GB iPod shuffle? Just hit the link below and fill out the survey!

    Vlingo Mobile Phone Usage Survey

    (Contest open to US residents only, ending August 8, 2008)

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    BlackBerry popular handset for Opera users

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    Opera logo

    Opera’s monthly report for June has taken a look at the popular handsets that folks are using with their mobile browser, and what sites they’re going to. After running down country-by-country top 10 lists, it was pretty interesting to see the stark differences between the Chinese (dominated by Nokia) and the American (which was almost all BlackBerry). The UK also has almost half of their list occupied by BlackBerry, with the 8310 nabbing top spot. Speaking of which, the BlackBerry 8310 holds 5th. place worldwide in the popularity contest among Opera users. This State of the Mobile Web report is a pretty cool idea on Opera’s part, especially if you’ve developed a taste for this kind of thing with Google Trends. If you’re sick of the BlackBerry’s browser, you can get Opera Mini by visiting http://mini.opera.com/ on your mobile.

    (Opera via Pinstack)

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    1.9% of iPhone shoppers are BlackBerry traitors

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    A survey by UBS Investment Research of 100-odd US iPhone buyers last weekend revealed that of the five BlackBerry owners there, only two would be making the full switch. That number went up slightly in the UK, to 3.6%. This might be good news for RIM, since they’re clearly not losing customers, but it also goes to show how much of the market Apple is penetrating with their recently-launched iPhone 3G. That being said, it could easily be paving the way for the touchscreen BlackBerry Thunder when it comes out later this year. One way or the other, the RIM stance of a mutually exclusive customer base could turn out to be true after all.

    “Although our sample size was limited (relative to the global launch), we believe these results give a decent indication for the market share obtained by the iPhone on Day 1…,” [UBS' Jeffrey Fan] said. “As it relates to RIM, the survey results are consistent with our view that the BlackBerry user base today largely differs from the iPhone user base.”

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    BlackBerry Bold distant second to iPhone 3G demand

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    According to the latest RBC Capital Markets report, 56% of consumers looking to pick up a smartphone in the next three months having the iPhone 3G at the top of their list, with the BlackBerry Bold following up at 23%. Ouch. So does this mean the iPhone’s features are wowing buyers? Not quite. The biggest factor influencing these decisions is the announced price cut of $199 on the 8 GB model and $299 for the 16 GB iPhone 3G. The extra speed from 3G was a close second point of interest, while GPS was the third most important factor. It’s bizzarre, considering the BlackBerry 9000 will be covering all of these bases, too - T-Mobile Germany’s price point for the Bold has been revealed, putting it in the same ballpark as the iPhone. Maybe if we had clearer information on BlackBerry Bold pricing, folks would be more inclined to consider it a competitor to the iPhone…

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