Tag: survey

Nielsen: BlackBerry Users Download an Average of 14 Applications


blackberry super store

Nielsen recently conducted a survey of 4,000 mobile subscribers to determine how many apps they have on their device. Overall, users have an average of 27 apps installed on their phone, up from 22 in December 2009. The average number of apps downloaded per smartphone are as follows:

iPhone: 40
Android: 25
BlackBerry: 14

A BlackBerry really starts to lose some performance once you exceed around 20 apps and it’s no wonder the average is 14. Another interesting tidbit from the Nielsen study is that games and weather apps are the most popular across all devices, with navigation apps quickly gaining popularity. Social networking is also very popular with Facebook being a top-ranked app across all platforms. Twitter is only in the top 5 apps for BlackBerry and YouTube doesn’t make the top for either BlackBerry or iPhone.

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What Happened? BlackBerry User Customer Satisfaction Versus iPhone


ChangeWave is a research company that we’ve had problems with in the past as their surveys tend to be skewed to the point where you wonder if they’re owned or influenced by Apple. We cover these surveys because we know BlackBerryCool readers are smart enough to read through the bias and take it all with a grain of salt. The good that comes from these surveys are the talking points.

ChangeWave’s latest Consumer Smart Phone survey covers the second half of 2010. The survey takes a look at demand for the new Apple iPhone 4 and the HTC Droid Incredible, along with the impact they are having on the rest of the smartphone industry. One of the more interesting parts of the survey includes the BlackBerry versus iPhone customer satisfaction survey.
Continue reading ‘What Happened? BlackBerry User Customer Satisfaction Versus iPhone’

Complete a Poynt Survey and Win a $100 Gift Certificate


If you’re a Poynt user, than Multiplied Media (developers of Poynt), are offering you the chance to win a $100 gift certificate at your favorite restaurant. All you have to do is fill out their survey (it takes 5 minutes), and give them some feedback on the Poynt app.

Take the Poynt survey at this link.

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BlackBerry vs iPhone App Usage: BlackBerry Higher During Workday


The latest report from Localytics suggests that BlackBerry usage is concentrated and higher during the workday, while iPhone app usage peaks around 9PM on weeknights. Localytics took this information from millions of phones in the US and Canada over 2 months.

The stats reveal much of what you would expect, including that iPhone owners use mobile apps more frequently on the weekend where usage is 40% higher than BlackBerry during the same time Monday through Friday. Mobile app usage for iPhone users peaks at 9PM EST during the week.

Blackberry mobile app usage is clearly higher throughout the workday and starts to peak at 7 pm EST, two hours earlier than the iPhone. There is also no statistically significant difference in the usage of BlackBerry apps on the weekend compared to Monday through Friday, unlike the iPhone.

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ChangeWave survey validity should be questioned


When we wrote about ChangeWave’s most recent survey, we tried to make it very obvious that the survey was in no way indicative of any statistically accurate trends, and that it was to be taken with a grain of salt. In fact, the exact wording was:

“Since the survey sample is so small, and we can’t be sure of how representative the sample is of the total North American market, we should obviously take these results with a grain of salt.”

What should have been included in the post, was a better explanation of why the ChangeWave survey isn’t accurate.
Click through for more about surveys from ChangeWave and AdMob

Recent survey of potential smartphone users favors iPhone



In a recent survey, forty percent of smartphone users who don’t already own an iPhone said they would switch to the Apple handset for their next purchase, nearly three times the percentage of non-Blackberry users who would switch to a BlackBerry.

The online survey was conducted May 19 to June 8, by market researcher Crowd Science and found that only 14 percent of non-Blackberry users wanted to switch to that family of devices.

There are a few problems with the nature of this survey which should be pointed out. First of all, iPhone fans have a greater presence on the Internet. A quick view of Google’s most searched terms places iPhone above BlackBerry which could mean that Apple fans are skewing these numbers. Secondly, we can’t be sure of the validity of those filling out the survey. Did they really not own a smartphone? Did the survey use geo-targeting to ensure they were in the North American market? These could all make the survey less valid.

In the end, RIM will be saturating the market with a wider variety of handsets, and therefore is better positioned to capture a larger share of the smartphone market. While you may love the new iPhone, and it is getting a lot of hype, remember that there are many types of smartphone consumers and the iPhone can’t satisfy them all. RIM on the other hand, can offer a smartphone for every user, be it the Power User and their Bold, or the introductory user and their free Pearl.