Tag: sxsw2011

Tablets at SXSWi: How the Big Three Were Positioning Themselves

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ipad 2
Alexia Tsotsis interviewing an iPad 2 owner. At one point he said “I’m so excited I can’t talk.” I think that perfectly sums up Apple fans.

While SXSWi was mostly about apps and software, there was still some buzz about tablets. The three big players were there showing off their tablets: Android had the Motorola XOOM, Apple had their iPad 2 and RIM was present with the PlayBook. All three players had different strategies at the show and some were by far more effective than others.
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SXSWi: Is All This Advertising Really Worth It?

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groupedin

If you had the chance to experience South by Southwest Interactive, the first thing that hits you is the noise. It seems almost every person in the world with a tech startup is at the show hustling and trying to be the next big thing. Popular marketing tools at the show include stickers, posters, QR codes, and cute girls with pamphlets whom some of them can’t answer basic questions about the app. One company that was making a huge push was GroupedIn. The company went further than most, buying up mobile billboards and trying to stay above the noise by pouring marketing dollars into the show. But is it really worth it?
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