Tag: telecom new zealand

BlackBerry Bold in New Zealand retails for $1,199


BlackBerry Bold smartphone

Telecom New Zealand and RIM have announced the BlackBerry Bold will be available on Telecom New Zealand’s XT Mobile Network from 29th May 2009. The good news is that the Bold will be running on XT’s HSDPA high-speed mobile network. The not so good news is that the device will cost $1,199.

Personally, I’m not one to comment on device price and there are a few reasons. Although the Bold sells to many consumers, it is still a device for executives. An executive isn’t going to blink at $1,200 for a powerful mobile tool. Another reason not to comment on price is that if someone is willing to pay the price, can it be considered overpriced? At some price level you optimize sales, and I’m going to give RIM and Telecom New Zealand’s economists the benefit of the doubt and assume this is where that optimization point is.