Tag: thorsten heins

What’s RIM’s BlackBerry 10 Device Sales and Marketing Strategy?

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BlackBerry Jam Americas is coming along really nicely. There’s some excellent updates for developers including updated tools, a new BlackBerry Dev Alpha device and a BlackBerry 10 upgrade to the Dev Alphas that includes some amazing new features. From a developer’s perspective, the pieces are all falling into place and the puzzle is almost complete. But there’s one major question that’s still on everyone’s mind: what is RIM’s marketing strategy for BlackBerry 10 in order to get the users.
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125,000 PlayBooks Going Out to Developers at Hackathons, DevCons and More

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Thorsten Heins gave the keynote at DevCon Europe and talked about some of the plans that RIM has to get developers on board with BlackBerry. One of the interesting elements of his keynote was that he said the company has approved 125,000 more PlayBooks to go out to developers to encourage development. These PlayBooks will go out to developers who attended DevCon Europe as well as there will be free devices given out at hackathons around the world. We’ve been to a couple hackathons hosted by RIM and they haven’t quite figured them out but they’re moving in the right direction.
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Ottawa is the Future of Research in Motion

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RIM’s new CEO Thorsten Heins said that the city of Ottawa is “central to its software strategy” and that has implications for both the city and the company. Ottawa is a city with a long history of tech and culture that can bring a lot of value to RIM. But there some obstacles ahead.
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