The BlackBerry Storm2 is available for pre-order from Vodafone and it’s free with a new service plan. The service plan is reasonable and the fact that these devices are being offered for free is a huge step in device pricing.
The Storm2 pricing seems to be indicative of a much more competitive pricing model which could be traced to some improvements in the manufacturing process. Since RIM and carriers have much more freedom in pricing, we could see some great sales figures from this device. The original Storm retailed for a couple hundred dollars after a rebate, therefore this device is relatively cheap.
On a less positive note, it’s clear that the new way of naming the Storm as the Storm2 is confusing a lot of people. For example, the Vodafone website lists the device as the Storm2, but the title of the page is “BlackBerry Storm 2.” While I appreciate the marketing efforts to give the Storm a cool name, it’s not exactly the most practical marketing effort.