BlackBerry is ramping up BlackBerry Channels and it looks like it’s going to be the monetization tool for BBM. While WhatsApp charges $0.99 per year, it seems BlackBerry is going to find an alternative monetization strategy by leveraging brands and possibly advertising in the BBM Channels network. Perhaps this has nothing to do with monetization, but that’s our best guess and we’re sticking to it. So what is it going to take for BBM Channels to be a successful cross-platform content network? Read on.
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