Tag: whrrl

Whrrl Acquired by Groupon and Shuts Down Mobile Apps

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whrrl

It wasn’t that long ago that we wrote about Whrrl and their checkin service. The BlackBerry app was pretty cool although it was very much in Beta. There was also a mobile site that let you checkin to venues and join what Whrrl called societies. Societies are groups of people with similar interests and it’s this feature that makes them a clear acqhire and acquisition.

Since Whrrl was focused on allowing users to make a list of things they want to do locally, and join affinity groups of people with similar interests, it should be interesting to see how they fit into Groupon. Read more from Pelago’s CEO and Co-Founder, Jeff Holden after the jump.
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Whrrl Promotes Local Discovery With Community Recommendations and Game Mechanics

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Whrrl on YouTube

Whrrl is a community of people who are discovering the world around them and building focused communities that recommend and discover places together. Whrrl enables people to checkin, make a list of things they want to do locally, and join affinity groups of people with similar interests. The goal is to motivate users through game mechanics and rewards to drive real-world purchases and discovery of local businesses.

Businesses participate in Whrrl by offering prizes to people who checkin to their locations. The more influence you have in a community or, as Whrrl calls them, Societies, the more chances you have of winning a local reward.
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