Tag: widality

The Next Wave in the Mobile App Economy: Distribution, Sophistication, Payments and Identity

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The Next Wave in Mobile App Commerce
Moving from rivers of monetization to lakes of commerce exchange [click to enlarge]

EDITOR’S NOTE: Terry Hughes, former President of Widality, is Wmode’s as Head of Market Development. Be sure to check out his past editorials too.

The mobile app market is maturing nicely; apps are becoming more sophisticated, routes to market are broader, development times have been greatly reduced, there is a plethora of billing options available, and perhaps most valuable, apps have moved from being the domain of a few niche players to being a critical part of the branding and engagement strategy of most companies. In this sense, the mobile software market has started to resemble the PC software market with a few key platforms to worry about, standardized development tools, and open APIs to enable the many parties in the value chain to connect together.
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Makers of Time Tracking Software Momentem – Widality, Acquired by Wmode

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terry hughes

Here at BlackBerryCool we’ve been working with Widality for some time. The company, formerly Redwood Technologies, makes a cool app called Momentem. Momentem is a time tracking app that lets users keep tracking off the time they have spent on a client for billing purposes. Widality’s President Terry Hughes, has had a few articles on the site and has always been a helpful source of information in the BlackBerry space.

Read Terry Hughes’ The Three Rounds of the App Store Battle

As part of the Widality acquisition, Wmode will accelerate investment in Momentem, and expand the application to embrace the Super App possibilities, as well as multi-language packages, and multiple platforms including support for the new BlackBerry 6.0 operating system.

Terry Hughes, President of Widality, is joining Wmode as Head of Market Development.

Widality’s 10 Point Plan for Success Selling a BlackBerry App

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Here is a 10 Point Plan for Success for anyone wanting to enter the crazy chaotic app market, especially those wanting to build a B2B service, which is exponentially harder than building the next trendy gimmick app.

You can download the full white paper released by my company Widality in PDF form.
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Widality President and Momentem developer talks lessons learned

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091024 no1 business app screenshot

As the developer of one of the most popular business category apps on BlackBerry App World – “Call Time Tracker by momentem” – Terry has learned a lot about how to build a compelling app. In this article, he talks about how he spends his day, and there are some valuable lessons in this article for all app developers.

Terry writes:

After users download our app, they have to enter their email address to sign up for our free service. These days, most people are wary of doing that, so to overcome that our description on App World has to be sufficiently friendly and credible; the end result is that 70% of all downloads sign up for the service with a valid email address, which we believe is industry-leading.
Read more from the President of Widality and his experiences making a great app